As I grow older, it becomes increasingly difficult for me to make keep up with all the changes in popular culture.

That sentence could be the lede for an almost infinite number of examples..

In this case though, I’m thinking of the Hallmark Channel, of which I was only vaguely aware. I learned this fall that from approximately Halloween to New Year’s Day, there’s an endless stream of Christmas movies; and that on Friday nights throughout the year, Hallmark shows holiday-themed movies. Apparently other channels have followed suit. With good reason. Apparently Hallmark’s programming is so successful that for the fourth quarter last year, it was the most popular channel among women aged 19-54.

other channels have followed suit. Apparently, this programming is so successful that Hallmark wins the ratings war for the final quarter of the year with the key demographic of women 19-54. Continue reading →