Outside our doors today one of Madison’s most beloved and popular cultural rituals is taking place. It’s one many of us will be participating in as well, as we make our pilgrimage around the square and sample the various foods on offer. Few of us stop to think about what such rituals mean or signify; for most, if not all of us, the Taste of Madison, like other events such as Art Fair on the Square are fun. In this case, we get to sample food from restaurants we might not otherwise visit, or try new things, or purchase selections that remind us of other times and places—funnel cakes evoking memories of long-ago county fairs.
But such events also reinforce and inscribe our identities—in this case first and foremost as consumers, and they reinforce our place in the capitalist system. There are those vendors who are new or are trying to make a small business succeed as they pursue the fading American dream. There are also the cooks and servers who are working for vendors and likely receiving little more than the minimum wage. And the diversity—the ethnic cuisines that are adapted to mainstream American taste buds, or are being appropriated and monetized by others. Continue reading