This time in response to a billboard sponsored by American Atheists, targeting Jews.

I Saw God on the Brooklyn-Queens Expressway | Stay Attuned | Big Think.

Unfortunately, it is questionable whether or not people can extricate themselves from the power of myths that they have once sanctified. If they can’t, even when they want to, then the billboard might as well hover over a poor, jobless, stigmatized, crime-ridden, environmentally polluted neighborhood and read: “Be Happy!”

The billboard that I saw is apparently one of several. There are others targeting other myths. They ought to be welcomed onto roads that also offer “Jesus Is The Answer.” Nevertheless, on American roads these billboards may ultimately prove self-defeating: they lack the gravity necessary to ground the myths that they evoke.